The Cliché
Many people after reading the title will already know what I’m going to say. I’m (obviously) referred to often as “the web guy.” At work, at home, in social situations, wherever I go people love to refer to me in that way. I don’t have a problem with it at all really, in fact it generally leads to some interesting conversations. Unfortunately, for those not versed, I do find the communications barrier to be difficult at times.
Many people after reading the title will already know what I’m going to say. I’m (obviously) referred to often as “the web guy.” At work, at home, in social situations, wherever I go people love to refer to me in that way. I don’t have a problem with it at all really, in fact it generally leads to some interesting conversations. Unfortunately, for those not versed, I do find the communications barrier to be difficult at times.
The Challenge
It’s hard, sometimes nearly impossible, to describe things on the Internet without using other terms from, well, the Internet. And it’s even harder to catch people up on basic concepts that most of us active on the web already understand, and then go into the more complex ideas of what we’d actually like to do. You can’t tell someone to Google something face to face.
It’s hard, sometimes nearly impossible, to describe things on the Internet without using other terms from, well, the Internet. And it’s even harder to catch people up on basic concepts that most of us active on the web already understand, and then go into the more complex ideas of what we’d actually like to do. You can’t tell someone to Google something face to face.
Bring Your Team Forward
Bringing your peers up to speed is definitely a vital part of being a web marketer. Otherwise, they will never get at least the basics down and you’ll simply move further ahead into the fast-paced landscape online. If your team isn’t up to speed on things, you may never get buy-in for that cutting edge idea you know will deliver, but you’re the only one who understands it.
Bringing your peers up to speed is definitely a vital part of being a web marketer. Otherwise, they will never get at least the basics down and you’ll simply move further ahead into the fast-paced landscape online. If your team isn’t up to speed on things, you may never get buy-in for that cutting edge idea you know will deliver, but you’re the only one who understands it.
Communicate Efficiently
Yes, communicating your ideas clearly is important, and yes, even complex ideas can be simplified so those not versed in our industry can understand, however I do fear that sometimes the gist of what you’re doing can be lost in translation if you trim down the idea too far. A good solution for this I’ve found is to provide examples for your team to look at and get a feel for. It’s especially difficult, if what you’re doing does not yet exist and is original, but just find something close. Smart people do catch on quickly, even if the web isn’t their forte.
Yes, communicating your ideas clearly is important, and yes, even complex ideas can be simplified so those not versed in our industry can understand, however I do fear that sometimes the gist of what you’re doing can be lost in translation if you trim down the idea too far. A good solution for this I’ve found is to provide examples for your team to look at and get a feel for. It’s especially difficult, if what you’re doing does not yet exist and is original, but just find something close. Smart people do catch on quickly, even if the web isn’t their forte.
Utilize The Traditional Media Experts
Another quick word on your team members who aren’t web savvy: they are tremendously valuable at helping you develop stuff that works online, because they have years of creative experiences that definitely translates to this environment. Yes, it’s a different landscape, but the creative skills are totally transferable. These people also have the important perspective of someone who isn’t super-close to what you’re doing and will be a good litmus test for how your idea will spread between people who aren’t as deep a web user as you.
Another quick word on your team members who aren’t web savvy: they are tremendously valuable at helping you develop stuff that works online, because they have years of creative experiences that definitely translates to this environment. Yes, it’s a different landscape, but the creative skills are totally transferable. These people also have the important perspective of someone who isn’t super-close to what you’re doing and will be a good litmus test for how your idea will spread between people who aren’t as deep a web user as you.
Don’t Water Down
A potentially good idea for something creative and catchy on the web can easily be ruined due to someone who wants to water it down to a less potent version of itself. This generally happens by someone not active in this space. Here’s the thing: yes, you’re pressing forward into uncharted waters, but if you’ve done your homework, you also should have a good sense for what spreads and what falls flat.
A potentially good idea for something creative and catchy on the web can easily be ruined due to someone who wants to water it down to a less potent version of itself. This generally happens by someone not active in this space. Here’s the thing: yes, you’re pressing forward into uncharted waters, but if you’ve done your homework, you also should have a good sense for what spreads and what falls flat.
You can’t let anyone else make your ideas less potent or more vanilla. If you know something is a key element to what you’re doing, don’t let anyone remove it. Stand your ground and let them know (kindly) that you would rather not move forward without that element. Generally, they’ll let you go with it – just back up your claims and educate them. It’s all part of being someone at the forefront of a new and exciting landscape.
Written by Lakshya Dhillon
We are Creative Blogger which provides user friendly, Blogger Widgets, Tricks and Tips, SEO and about Blogging. Each support has free and providing on this blog by Lakshya Dhillon.
.png)
0 comments:
Post a Comment